Terms and Conditions


Your access to and use of the website are subject to the following terms and conditions (“Terms and Conditions”) and all applicable laws. By accessing and browsing the website, you accept, without limitations or reservations, the Terms and Conditions outlined below.


For the use of the website, the user, under oath, declares to be of legal age (over 18 years old). Likewise, they declare that they have sufficient rights and obligations to be bound by these Terms and Conditions. Any person who does not meet the legal age of majority allowed by law must carry out any transaction through a guardian or legal representative.

The content within the website is solely and exclusively owned by BRAGGAO. This means but is not limited to, that it cannot be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without the express written consent of BRAGGAO.

BRAGGAO reserves the right to update or modify these Terms and Conditions, offered products, website information, and privacy notice. It is understood that the user, by using the platform, accepts the current Terms and Conditions. The user acknowledges that it is their responsibility to stay informed about any updates and/or modifications to the policies.

On the other hand, BRAGGAO reserves the right to block users, either partially or completely, whom they consider a threat to the security of the website. BRAGGAO is concerned about the safety of its consumers and, therefore, will use mechanisms established by current legislation for the protection of personal data.

If you encounter any issues while using the website or require further information about its use, you can contact us through the following means: via email at concierge@braggao.com.mx and by phone at +52 33 1431 2096.


In compliance with current legislation, BRAGGAO confirms that all information on prices, products, terms, and conditions is true and current.

Therefore, in compliance with its customers and consumers, BRAGGAO refrains from engaging in unlawful acts, such as false advertising or unfair competition.

The products offered through the website are of high quality and align with our company’s mission, vision, and goals.

Each product is subject to separate Terms and Conditions, so the product in stock or shipping time may vary. However, all information regarding the product will be displayed clearly and accurately for a better purchase.

BRAGGAO always makes sure that the information provided on its platforms, advertisements, catalogs, or by the Customer Service Center, including product descriptions, dimensions, and colors, is accurate and complete. However, we do not provide any warranty, whether express or implied, regarding the accuracy, reliability, or completeness of such information. It is important to note that any product description, including information about the weight of precious materials, the number of stones and carats, product dimensions, etc., is provided for reference purposes only. Due to natural production processes, slight variations may occur.

The products on the website have a general description, and those currently available for sale through this platform are displayed. Additionally, you can contact our customer service department at 33 1431 2096 or email concierge@braggao.com.mx, and a BRAGGAO representative will offer you more information regarding the product and its availability.

Some items may vary in texture, color, and shape, as well as appear slightly larger or smaller than their actual size due to screen default settings and photography techniques.

Other items may appear depicted in a larger size than the actual size to display their details or smaller than the actual size to show the complete product.


BRAGGAO will only process returns for the following reasons:

  • Factory defect in the item.
  • If the item you received is not what the customer ordered.
  • And if the item does not have the features the customer requested or is not satisfied with the item.

BRAGGAO products must be returned with labels, in a new and unused condition, in perfect condition, with all protective materials in place, and stickers (if applicable), as well as with the original packaging and delivery package, including all accessories and documents. BRAGGAO will not accept any returns if the product shows signs of wear, has been used, or has been altered from its original condition in any way.

All returns will be subject to strict quality control by BRAGGAO. If the products do not meet the quality control standards, BRAGGAO will reject the return, and the products will be sent back to the customer.

If the returned product meets the quality control standards, BRAGGAO will proceed with the corresponding exchange.

This clause is not a warranty policy; if the product comes with a warranty, it will be governed by the terms and conditions contained in the corresponding policy.

4.1.- Returns for incorrect products

To ensure better customer satisfaction in line with our vision, the customer may return a product purchased on the website if it does not correspond to what they requested. The customer should immediately contact the online store by phone at 33 1431 2096 or by email at concierge@braggao.com.mx to request an exchange for the correct product or something of equal value to the initial transaction.

This will have a period of 30 calendar days, which will be counted from the day after the delivery of the merchandise. Likewise, the payment for shipping fees will be the responsibility of the customer upon receiving the shipping guide from BRAGGAO.

4.2.- Return damaged merchandise

If you need to return a product because it arrived damaged, and the reasons are attributable to BRAGGAO, you should immediately contact the online store via phone at 33 1431 2096 or through the email address concierge@braggao.com.mx to request a replacement for the damaged product or an item of equal value from your initial transaction.

This return will also be subject to a 15-day period, which will be counted from the day following the delivery of the merchandise. Additionally, the customer is responsible for covering the shipping fees, which should be paid upon receiving the corresponding shipping guide from BRAGGAO.

4.3.- Return Process

  1. Contact the online store immediately via phone at +52 33 1431 2096 or through the email address concierge@braggao.com.mx.
  2. Verify that you are within the corresponding 15- or 30-day time frame, as applicable.
  3. Go to the selected courier service and check that the contents match the product that was originally sent. The products must be in their original condition with the original packaging. They should also be in the same condition as when they were delivered and shipped.

The changes can only be made when the product is in its original condition without any damage, mutilations, or alterations.

Returns will be honored as long as the points mentioned at the beginning of this page are met.


BRAGGAO will NOT REFUND the value of any item in cash. You can only exchange it for an item of the same value, or, if the customer prefers, they may choose an item of equal or higher value. If the customer selects an item of higher value, they must cover the price difference.


To provide better service to our customers and fully comply with current regulations, the following conditions are established for product cancellations.

6.1.- Cancellation policies before shipping

The customer who has made a purchase and wishes to cancel it, provided the product has not yet been shipped, may request a cancellation. They must contact the online store immediately via phone at +52 33 1431 2096 or through the email address concierge@braggao.com.mx to request the cancellation of the product.

This cancellation must be made within a period not exceeding 24 hours after the purchase has been confirmed, meeting the condition that the product has not yet been shipped.

Purchases can only be canceled before the product is shipped.


At BRAGGAO, we guarantee the quality of our pieces, so we take responsibility for any existing factory defects in all the pieces and products sold through our website. If your exchange request is within the 90-day period after receiving your purchase, we commit to receiving the merchandise back and exchanging it for a product of the same value, or, in the case of a factory defect, providing an identical replacement of the order placed.


Shipping Policy


  • The prices on the site include shipping unless otherwise indicated.
  • A valid address must be provided; additional costs for non-localized locations are the responsibility of the customer.
  • If the package arrives damaged, it must be noted when signing for delivery, otherwise, it is considered accepted. If you suspect that something is missing or the package does not match your purchase, do not receive it and report it immediately.
  • You have 24 hours to report damaged or missing items; after this period, no changes or claims will be accepted.

Delivery area

  • We offer national and international shipping through DHL and UPS.
  • Delivery times depend on the conditions of the courier services, weather, and risk zones.
  • We do not accept orders with incomplete addresses or special agreements with other courier services.

Shipping options

  • Basic: delivery in 2-3 business days.
  • Express: delivery in 1-2 business days.
  • Personal Deliveries: available only within the Metropolitan Area of Guadalajara.

All these shipping options are subject to availability.

Delivery time

  • The delivery time starts after confirming payment and varies according to the type of shipping.
  • An estimated delivery time will be provided at the end of your order, and we will confirm it with the customer, including tracking details.
  • For custom pieces, the delivery time varies based on the complexity of crafting the piece. In case of potential delays or irregularities in the manufacturing process, we will notify you and provide alternative options. BRAGGAO reserves the right to postpone production and delivery time as its capabilities allow.
  • In order to reduce our carbon footprint for orders and/or shipments with multiple custom products, they will be shipped together until all pieces are manufactured unless you request separate shipments in advance.

Delivery points in Guadalajara

  • Our store: Ave. República 17 int. 1133, San Juan de Dios, inside Centro Joyero Calzada, Guadalajara, Jalisco.
  • Sao Paulo Point: Ave. de las Américas 1545, Providencia, Guadalajara, Jalisco.
  • Andares Shopping Center: Blvd. Puerta de Hierro 4965, Puerta de Hierro, Zapopan, Jalisco.
  • Plaza Galerías Guadalajara: Ave. Rafael Sanzio 150, Camichines Vallarta, Zapopan, Jalisco.

All subject to availability.

9.- Intellectual property

All trademarks, logos, and service marks (the “Trademarks”) appearing on the Website are registered and/or unregistered trademarks, specifically the one named BRAGGAO, as well as its design, which are the property of Oro Negro de Occidente S.A. de C.V. and are the exclusive property of Oro Negro de Occidente S.A. de C.V. and/or any of its subsidiaries or affiliates. The General Terms and Conditions of Sale and all material, elements, and content included in the General Terms and Conditions of Sale (including drawings, designs, illustrations, photographs, videos, text, computer code, soundtracks, and graphics) appearing in these General Terms and Conditions of Sale, as well as the look and feel of the Website, are the exclusive property of Oro Negro de Occidente S.A. de C.V. and/or any of its subsidiaries or affiliates. Nothing on the Website should be construed as implying or otherwise granting any license or right to use any trademark displayed on the Website without the written permission of Oro Negro de Occidente S.A. de C.V. You are permitted to electronically copy and print hard copies of pages from the Website solely for non-commercial purposes related to placing an order or making purchases on the Website. Unless we grant you specific, written, and advance permission, any other use of the Website, its content, and information is strictly prohibited.

10. (LFPIORPI) Money Laundering Prevention

The Law requires the identification of customers making a purchase when the value of the selected products exceeds the threshold established by the Law of 805 Units of Measure and Update, currently equivalent to $83,510.70 MXN plus Value Added Tax (VAT). The website will not proceed to confirm purchases or record orders for pickup until the customer provides the following information and documentation:

Natural Person:

  • Customer identification and consent form (you can request it through our customer service).
  • Official identification with valid photo (INE or Passport).
  • CURP and/or Tax Identification Card.
  • Proof of address, only if the address you state does not match the one that appears on your official identification, or it does not contain it and whose validity is not longer than 3 months.
  • When acting on behalf of third parties, a power of attorney letter or copy of the deed accrediting the representative’s powers, as well as a copy of the official identification and proof of address of the representative.
  • For foreign clients: an official document issued by the National Institute of Migration certifying their legal stay in the country (if residing in Mexico).

Moral Person:

  • Copy of the articles of incorporation or document containing details of its constitution and registration.
  • RFC certificate of the company.
  • Proof of the company’s address. Document evidencing the authority of the legal representative.
  • Official identification of the legal representative (INE or valid Passport).

If the customer uses a credit card for which they are not the holder, they must share the information mentioned in the previous points that correspond to the cardholder and the person who made the purchase.

For more information, you can check the requirements defined by the Ministry of Finance and Public Credit at the following link: Precious metals and stones, jewelry, and watches.